Mattel Confronts Its Marketing Challenges Essay Example | Topics and Well Written Essays - 750 words

Mattel Confronts Its Marketing Challenges - Essay Example This research will try to explain how Mattel confronts its marketing challenges. In the adverts, the company should ensure that it clearly explains the company profile to the clients as well as the functionality of the new product. Furthermore, effective marketing will need the company to have a clearly defined market or consumers of that particular product. For instance, Mattel to producing company will be introducing a new toy on the market shortly. Among the products to be introduced in the market, include the board games toys and WWE toys. However, for this product to sell to its expectation, the company management has to ensure that it correctly markets the products to its esteemed clients across the world. However, for the new product to be active in the market, it will have to be sold at most affordable prices. Moreover, the products should be able to meet customer expectations in terms of quality and durability. The assumptions that can be expected with the introduction of the new product in the market are the constant demand of the product. The management of the company needs not to assume the annual demand and supply of board games toys as well as the WWE toys. It is because an increase in market boundary will mean that supply will need to be an increase. On the other hand, the manufacturing of the product should also be able to meet the demands of the customer at any particular time. In addition, the company should also not assume the availability of tough completion in the market from the companies producing the same products.

English legal system Essay Example | Topics and Well Written Essays - 1500 words

English legal system - Essay Example As far as a legal system is concerned the major influences that tend to play a part in respect of its development are the changing social, economic and cultural forces that tend to surround the system and are thereby prevailing. An important evaluation in this respect can be drawn from the decision-making processes, structure and organisation of the English legal system, and its relation with the differing social and economic forces that had been prevailing in that period of time. As far as culture and the so called cultural rules are concerned, it can be said with ease that these have played an important role in respect of decision-making, which can be seen from the period of William the Conqueror who introduced the concept of custom based rules and laws. The important thing that needs to be done at this point in time is to define the legal system, and for that a definition of law must also be presented. One vital point that needs to be mentioned here is that the term law and legal system have been used by many writers interchangeably but this can clearly be said to be a flawed concept. Aubert in his text ‘search of law’ (1983) stated the six functions of law to be â€Å"a means of governance; a way of shaping the behaviour of the citizens; a device for distributing resources and burdens in society; a method of safeguarding expectations, a method of dealing with conflicts and contributing to their solution; and an expression of ideals and values† This definition clearly requires the existence of a legal system per se as there would be no point in having such a definition in a non-existent legal system. As far as a comparison of English Legal System and other legal system is concerned it is necessary to differentiate between what is known as the ‘common law’ and ‘civil law’ the formed defines the English Legal System, the ‘adversarial’ and ‘inquisitorial’ process whereby investigation is ma de and the meaning of ‘equity’ and the reason for development of equity. There are number of things which tend to make the English Legal System stand out when compared with other systems, even though these might now only be on paper and not in implementation, these were and had played an important role in respect of the development of the English Legal System. The first and foremost distinguishing factor was the fact that since common law was existent in England, it had been to a maximum level if not totally in control of the judges and existed very little or no interference of legislation and the other fact was that the judges did not specifically take into account the differing jurisprudence. The second distinguishing factor for the English Legal System is that it has been thought to have its basis on common sense and is based on logic. The third distinguishing factor is the fact that the English Legal System is that arguably the system has law in respect of each and every situation, problem that is encountered in the legal system. Another important point that needs to be raised is that statutory interpretation was restricted to the statutes and nothing else that is not looking beyond the statute, however, it has been argued and clear that other sources have been used. The important feature which makes the

Crime Scene Investigation Case Study

Crime Scene Investigation Case Study Case Study: Redcott Cottage The presence of the two glasses of gin and tonic on the drinks table in the lounge indicates the possibility of two people being inside the house at the moment of the attack. Performing the cyanoacrylate fuming method, the fingerprints on the glasses will become visible and so they could be collected and further compared to the police records in order to identify the people located inside the house around the time of the attack. Moreover, there might be traces of saliva left on the margins of the glasses which can be identified using the RSID test and then further analyzed for matching the DNA using the STR/Y-STR method. The CSI Laboratory Analysis showed that the blood recovered from around the body and the blood recovered from the drinks table belong to the same blood group . A deeper analysis of the blood samples needs to be carried out in order to identify and compare the DNA contained by each one of them. I expect the result of this test to show that the DNA from the samples do not match, therefore indicating that there were indeed two people inside the house at the moment of the attack, which would be consistent with the direction of the pellets shot and would also explain the trail of blood left from the drinks table to the back door and outside. The Cobalt Thiocyanate test applied on the white powder identified at the crime scene returned a positive result for cocaine. However, it is known that other compounds such as Diphenhydramine and Lidocaine, known as false positives for cocaine, also give blue organic layers under this test. Therefore, the substance should be analyzed in more depth using the GC-MS method. Moreover, the stomach content of the victim as well as his blood should be tested in order to determine if the victim was under the influence of any substances before he was killed. The evidence show that there were two attackers. The first attacker approached the house from the east side and started shooting through the lounge window, with a shotgun using Winchester Super Double X Magnum pellets, targeting the person who was seated at the table. The fact that more than one shotgun cartridge wadding were found directly underneath the window and inside the piano shows that the attacker fired at least twice, one of the shots being obstructed by the piano, thus explaining the glass shards and pellets found imbedded in its body work. Some of the pellets reached the drinks table and also the person standing next to it, who was injured, started bleeding, and most probably fell to the ground. The attacker then went to the front door and broke into the house by forcing the entry. Using the cyanoacrylate fuming method any potential fingerprints on the door handle and on the area surrounding it will be revealed. The second attacker approached the house from the north side, positioning himself in front of the kitchen window and targeting the person who was located in doorway between the kitchen and lounge. He fired at least twice, with a shotgun using Remington Premier HEVISHOT pellets. One of the shots hit the man in his upper left arm, causing his death, and the others hit the wall south of the door and the doorframe. The hypostasis being mostly on the front aspect of the body shows that the victim was lying face down. Moreover, having his head pointing towards east and legs towards west indicates that the man was facing the lounge when he was shot dead. Hence, considering the trajectory of the pellets, the places where they were found and the fact that the victim was shot only on his left side, we can conclude that the attacker was situated on the left hand side of the subject, briefly behind him, position that supports the hypothesis of the intruder shooting from outside the house through the kitchen window. By using optical methods and specific chemical tests (AAS/NAA) on the victims body, particularly around the wounds, we would get information about the presence, the quantity and the pattern of the gun shot residue, thus being able to evaluate the firing distance. In this case I expect the tests to show that the gun was fired at an intermediate range, approximately a few meters. This result would also be consistent with the external aspect of the victims wounds such as the diameter of the shot pattern, the area of superficial abrasion, the dimensions of the exit and re-entry wounds and the lack of stippling or fouling marks surrounding the entry wounds. It is important to understand the composition of the trail of footprints which starts from the doorway between the kitchen and lounge and leads to the front door in order to identify the access route of the first attacker. Using Luminol, we can establish if the footprints were made in blood. If this test returns a negative result, we can further use mass spectroscopy to identify the composition of the footprints and compare them with soil samples from outside the house. If the test correlates the two samples, and knowing that the footprints start only from the kitchen door, the conclusion that the attacker entered the house through the kitchen window may be drawn. Moreover, the work surface and sink situated below the kitchen window should be carefully inspected for footprints or any other signs, such as fingerprints, fibres, hair, blood that might indicate the window to be the attackers access way to the house and lead in any way to his identification. After the attack, both intruders left the house through the front door, hypothesis furtherly supported by the trail of footprints seen exiting through the front door. Later, the person injured raised from the ground and left the house through the back door, thus leaving the trail of blood found at the crime scene on his path.     

The March on Washington - August 28, 1963 Essay -- essays research pa

The March on Washington - August 28, 1963 One hundred years after the Emancipation Proclamation was written, African Americans were still fighting for equal rights in every day life. The first real success of this movement did not come until the Brown vs. Board of Education decision in 1954 which was followed by many boycotts and protests. The largest of these protests, the March on Washington, was held on August 28, 1963 â€Å"for jobs and freedom† (March on Washington 11). An incredible amount of preparation went into the event to accommodate the hundreds of thousands of people attending from around the nation and to deal with any potential incidents. According to the march organizers, the march would symbolize their demands of â€Å"the passage of the Kennedy Administration Civil Rights Legislation without compromise of filibuster,† integration of all public schools by the end of the year, a federal program to help the unemployed, and a Federal Fair Employment Act which would ban job discrimination (â€Å"The March on Washington† 11). In order for the march not to appear as a war of white versus black it had to be racially integrated so it looked like justice versus injustice. Some organizers wanted to call for massive acts of disobedience across America, but when the Urban League and the N.A.A.C.P. joined the organization of the march, they insisted against it. The march was originally going to be on Capitol Hill to influence congress, but because of a 1882 law against demonstrating there, they decided to march to the Lincoln Memorial and invite congress to meet them there, knowing that they would not. When planning the march, the organizers made sure that Washington D.C. was ready for anything so that the march could go on no matter the circumstances. Marchers were advised to bring raincoats, hats, sunglasses, plenty of water, and non-perishable food. To accommodate the expected 100,000 to 200,000 people, there were 292 outdoor toilets, 21 water fountains, 22 first aid stations, 40 doctors and 80 nurses along the march (â€Å"On the March† 17). The National Council of Churches made 80,000 boxed lunches for the marchers at 50 cents each. When the buses of people came to Washington D.C.’s outskirts, 5,600 cops and 4,000 army troops came to patrol the parade. People from around the country came by any means necessary to support the march. One man from Chicago began rol... ...und on the online database JSTOR by searching for â€Å"March on Washington† under African American studies, history, and political science. In addition to these articles, three were found simply by browsing through magazines written at the time of the march. Information about books written at the time was found by searching the appendices of book review indexes for topics related to the march. By looking around in the reference section for specialized encyclopedias, the African American Encyclopedia was located. Works Cited Book Review Digest 61 New York: The H.W. Wilson Company, (1965): 239. Dorman, Michael. We Shall Overcome. New York: Dial Press, 1965. â€Å"On the March.† Newsweek Sept. 1963: 17+. Nabrit, James M. Jr. â€Å"The Relative Progress and the Negro in the United States: Critical Summary and Evaluation.† Journal of Negro History 32.4 (1963): 507-516. JSTOR. U of Illinois Lib., Urbana. 11 Apr. 2004 Shaskolsky, Leon. â€Å"The Negro Protest Movement- Revolt or Reform?.† Phylon 29 (1963): 156-166. JSTOR. U of Illinois Lib., Urbana. 11 Apr. 2004 . â€Å"The March on Washington.† Time Magazine 30 Aug. 1963: 11+. â€Å"What the Marchers Really Want.† New York Times Magazine 25 Aug. 1963: 7.

Beyond Gdp Paper

Special attention is devoted to recent developments in the analysis of sustainability, in the study of happiness, in the theory of social choice and fair allocation, and in the capability approach. It is suggested in the conclusion that, although convergence toward a consensual approach is not impossible, for the moment not one but three alternatives to GDP are worth developing. ( JEL I31, E23, E01) 1. Introduction GDP is recurrently criticized for being a poor indicator of social welfare and, therefore, leading governments astray in their assessment of economic policies. As is well known, GDP statistics measure current economic aactivity but ignore wealth variation, international income flows, household production of services, destruction of the natural environment, and many determinants of well-being such as the quality of social relations, economic security and personal safety, health, and longevity.Even worse, GDP increases when convivial reciprocity is replaced by anonymous mark et relations and when rising crime, pollution, catastrophes, or health hazards trigger * Fleurbaey: CNRS, University Paris Descartes, CORE (Universite de Louvain) and IDEP. Comments, suggestions and advice by S. Alkire, G. Asheim, A. Atkinson, A. Deaton, E. Diewert, R. Guesnerie, D. Kahneman, A. Krueger, I. Robeyns, P. Schreyer, three referees and Roger Gordon (the Editor) are gratefully acknowledged. defensive or repair expenditures.Not surprisingly, the construction of better indicators of social welfare is also, recurrently, a hot issue in public debate and a concern for politicians and governments. The last two decades have witnessed an explosion in the number of alternative indicators and a surge of initiatives from important institutions such as the OECD, the UNDP, the European Union—more recently the French government has appointed a committee, chaired by Joseph E. Stiglitz and including four other Nobel Prize winners, to propose new indicators of â€Å"economic perfo rmance and social progress. In the meantime, welfare economics1 has burgeoned in various directions, involving the theory of social choice, the theory of 1 The expression â€Å"welfare economics† is used here in a very broad sense, including all branches of economics that bear on the definition of criteria for the evaluation of social states and public policies. It is not restricted to the narrow confines of Old and New (or New New) Welfare Economics. 1029 1030 Journal of Economic Literature, Vol.XLVII (December 2009) is much less supported by economic theory than is commonly assumed. The extension of this approach to intertemporal welfare as attempted in â€Å"green† accounting adds even more complications. In view of recent developments in the theory of social choice and fairness, it will be argued that the idea of a â€Å"corrected GDP† is still defendable but implies different accounting methods than usually thought. Second, there is the idea of â€Å"Gross National Happiness,† which has been revived by the burgeoning happiness studies.It will be argued here that the happiness revolution might, instead of bringing about the return of â€Å"utility,† ultimately condemn this concept for being simplistic, and reveal that subjective well-being cannot serve as a metric for social evaluation without serious precautions. Third, there is the â€Å"capability approach † proposed by Amartya Sen, primarily as a framework for thinking rather than a precise method of measurement. This approach has now inspired a vvariety of applications, but most of its premoters are reluctant to seek a synthetic index, a famous exception being the Human Development Index (HDI).It will be argued here that a key aspect of this problem is whether individual valuations of the relevant dimensions of capability can and should be taken into account— an issue over which a dialogue with the two previous approaches might prove very useful. Fourth , there is the growing number of â€Å"synthetic indicators† that, following the lead of the HDI, are constructed as weighted averages of summary measures of social performance in various domains.It will be argued here that, if the three other approaches were fully exploited, there would be little reason to keep this fourth approach alive because it is ill-equipped to take account of the distribution of well-being and advantage among the members of society. The paper is structured as follows. Sections 2–4 deal with monetary measures that are linked to the project of a corrected fair allocation, the capability approach, the study of happiness and its determinants, in conjunction with new developments in the philosophy of social justice and the psychology of well-being.These conceptual developments provide new analytical tools that may be directly useful for concrete measurements. About a decade ago, Daniel T. Slesnick (1998) made the following observation: â€Å"While centrally important to many problems of economic analysis, confusion persists concerning the relationship between commonly used welfare indicators and well-established theoretical formulations† (p. 2108). It is probably safe to say that much the same now holds about the relationship between concrete measures of welfare—old, new, and potential—and upto-date theories.It appears timely to ask what the existing academic literature has to say about alternatives to GDP. The practical importance of a measure of social welfare can hardly be overstated. Ppolicy decisions, cost–benefit analyses, international comparisons, measures of growth, and inequality studies constantly refer to evaluations of individual and collective wellbeing. The fact that monetary measures still predominate in all such contexts is usually interpreted as imposed by the lack of a better index rather than reflecting a positive consensus.The purpose of this paper is, in the light of state-of-t he-art welfare economics, to examine the pros and cons of the main alternative approaches to the measurement of social welfare from the perspective of ppolicy evaluation as well as international and intertemporal comparisons. Four approaches are discussed here. First, there is the idea of a â€Å"corrected GDP † that would take account, in particular, of nonmarket aspects of well-being and of sustainability concerns. As will be explained here, a basic problem for this approach is that its starting point, national income, as a candidate for a measure of social welfare,Fleurbaey: Beyond GDP: The Quest for a Measure of Social Welfare GDP. Section 2 revisits the classical results involving the value of total consumption and usually invoked in justification of GDP-like measures. This appears important because some of these results are often exaggerated, while others are little known or even susceptible of developments in future research. Section 3 is devoted to the intertemporal e xtension of this approach, as featured in the Net National Product (NNP) and â€Å"green† accounting.Section 4 turns to measures based on willingness-to-pay and moneymetric utilities, highlighting the connection with recent developments in the theory of social choice and fairness. This section also briefly discusses cost–benefit analysis, which is an important tool for ppolicy evaluation. Sections 5–7 are devoted to the nonmonetary approaches, namely, synthetic indicators such as the HDI (section 5), happiness studies and the various possible indexes of subjective well-being (section 6), and the capability approach (section 7).Section 8 makes concluding remarks about the relative strengths and weaknesses of the various approaches analyzed in the paper and the prospects for future developments and applications. 2. Monetary Aggregates Revisited The project of correcting GDP has been often understood, after William D. Nordhaus and James Tobin’s (1973) semina l work, as adding or subtracting terms that have the same structure as GDP, i. e. , monetary aggregates computed as quantities valued at market prices or at imputed prices in case market prices are not available. As we will see in this section, economic theory is much less supportive of this approach than usually 2 Nordhaus and Tobin (1973) set out to compute â€Å"a comprehensive measure of the annual real consumption of households. Consumption is intended to include all goods and services, marketed or not, valued at market prices or at their equivalent in oopportunity costs to consumers† (p. 24). 1031 thought by most users of national accounts. Many official reports swiftly gloss over the fact that economic theory has established total income as a good index of social welfare under some assumptions (which are usually left unspecified).To be sure, there is a venerable tradition of economic theory that seeks to relate social welfare to the value of total income or total consu mption. 3 Most of that theory, however, deals with the limited issue of determining the sign of the welfare change rather than its magnitude, not to mention the level of welfare itself. In this perspective, the widespread use of GDP per capita, corrected or uncorrected, as a cardinal measure allowing ppercentage scaling of differences and variations appears problematic. 4 In this section, I review the old and recent arguments for and against monetary aggregates as social welfare indicators. . 1 A Revealed Preference Argument Start from the revealed preference argument that, assuming local nonsatiation, if a consumer chooses a commodity bundle x (with ? different commodities) in a budget set defined by the price vector p, then x is revealed preferred to all bundles y such that py < px. If x is interior and assuming differentiability, for an infinitesimal change dx, x + dx is strictly preferred to x by the consumer if and only if pdx > 0. Note the importance of the interiority assumpt ion here.

Wimm Bill Dann Swot

Wimm Bill Dann – SWOT Analysis Missing information from Resources & Capabilities research! STRENGTHS †¢Occupy leading position in the market ? 1? , ? 3? , ? 14? †¢Established Brand in Russia ? 1? , ? 3? †¢High quality products ? 1? , ? 13? †¢Diverse product basket ? 13? †¢Understanding of Russian Market ? 1? †¢Survivors, prospered during the financial crisis due to being the local producer, when imports struggled due to the weakness of the Rouble ? 9? †¢Entrepreneurial management: rented a production line in an existing factory to get started. ?9? Ambitious, experienced new people from outside the company hired for leading positions ? 13? WEAKNESSES †¢Lack of recognition abroad ? 9? †¢Lack of networks and contacts in foreign markets ? 11? †¢Lack of internal innovation ? reliance on M&A for new products ? 1? , ? 9? , ? 14? †¢Reliance on (primitive) dairy farmers ? 9? †¢Russian climate limits fruit supply to certain sea sons †¢Internally fragmented ? 9? †¢Weak financial reporting ? 1? †¢Finding & hiring qualified personnel in growing market ? 1? OPPORTUNITIES †¢Diversification into higher value segments, e. g. premium-range yoghurt, ogurt drinks, dairy deserts, soft drinks (e. g. sparking, flavoured water) ? 3? , ? 7? †¢Diversification into growing market for Baby & children’s food ? 7? †¢Diversification into non-directly related fields, e. g. ice-cream, chocolate, tea ? 3? †¢Acquisition of other dairies to get geographical coverage ? 1? †¢M&A in water to gain consolidated market ? 9? †¢Improve the supply chain (logistics, JIT delivery, order intake, IT) ? 11? †¢Operational efficiency improvements (at dairies) ? 9? †¢Changing market, increasing distribution through supermarkets (strategic customers) ? 2? , ? 15? †¢Low wages ? 2? †¢Abundant natural resources. E. g. gas †¢Joint venture, e. g. with Danone or Pepsi Co. to gain capital and distribution ? 10? †¢Growing Russian Market for dairy, baby food, water, drinks, confectionery ? 1? , ? 3? †¢Growing upper/middle class, greater supply of money available ? 1? , ? 3? †¢Increasing health consciousness ? 1? , ? 3? †¢Increased demand for premium products ? 3? THREATS †¢Unreliable, insufficient local supplies of milk ? 1? †¢World-wide reduction in milk-supply ? 6? †¢Regulation of milk supply in Russia ? 1? †¢Margins for dairy under pressure due to increase in raw milk prices ? ? †¢Price-sensitive consumers may start to prefer low-cost/low margin juice & nectar ? 1? †¢Increasing local competition in all sectors (Lebedyansky) ? 3? , ? 16? †¢Competition from foreign Multinationals, e. g. Nestle, Danone producing locally (increased demand for milk, lower costs of locally produced products ? decreased profitability for WBD) ? 1? †¢Increased price of fuel could impact transportation costs & profitability ? 1? †¢Increased cost of petroleum-based products may impact cost of packaging ? 4? †¢Political uncertainty ? 1? , ? 3? †¢Changeable regulatory environment ? 1? ? 3? †¢Corruption and crime ? 1? †¢Underdeveloped Russian banking system ? 1? †¢Unstable currency & exchange rate ? 1? References ?1? WBD Memorandum, February 2007 ?2? Data from PESTEL ?3? EUI Industry Forecast, Food, beverages and tobacco, Russia, January 2007 ? 4? Danone Company Report, 2005 ?5? Expert Opinion, Ian Kellett ?6? http://www. nzherald. co. nz/category/story. cfm? c_id=96&objectid=10439897 ? 7? http://www. cee-foodindustry. com/news/ng. asp? id=60598, http://www. cee-foodindustry. com/news/ng. asp? id=69136, http://www. cee-foodindustry. com/news/ng. asp? id=66563 ? ? http://www. cee-foodindustry. com/news/ng. asp? n=63088-unimilk-childrens-food-dairy-products, http://www. cee-foodindustry. com/news/ng. asp? id=60598 ? 9? WBD Case Study, GSB University of Strathclyde, April 2007 ? 10? http://www. cee-foodindustry. com/news/ng. asp? id=71380 ? 11? Original thoughts, assumptions based on data†¦ ?12? http://www. iht. com/articles/2007/04/04/business/east. php ? 13? WBD Company Presentation, 2006 ?14? http://www. flexnews. com/console/PageViewer. aspx? page=8603&str= ? 15? Supermarkets. doc research ?16? Competitive Situation_V2. doc research